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    Advertising Specialist - Chennai, India - Aetram Group of Companies

    Aetram Group of Companies
    Aetram Group of Companies Chennai, India

    2 days ago

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    Description

    Job Description – Ads Specialist

    · Our Digital Advertising team is looking for an Ad Specialist, with a focus on both SEM and social media, to add to the growing team

    · This person is responsible for working closely with the clients of our Partners and the creation, monitoring, and optimization of Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc

    · The role involves customer service skills, and strategic thinking, mixed with creativity and technical knowledge, to ultimately craft campaigns that drive results.

    Responsibilities

    · Create, manage, and optimize campaigns

    · Write ad copies for assigned campaigns following best practices

    · Keyword and competitor research

    · Discuss creative direction for the ads and provide guidance following best practices

    · Create and manage campaign tests

    · Place tracking codes and generate goals within Facebook Business Manager and Google Analytics

    · Create reports for campaigns, optimize and provide insights on a monthly basis

    · Answer questions from the partner and their clients about Search & Facebook Advertising

    Skills and Qualifications

    · 2+ years creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing

    · 2+ years of customer service experience via Email and over the phone

    · Commerce or Marketing degree or certification preferable

    · Experience creating and presenting strategies designed to reach a client's KPIs

    · Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients

    · Familiarity with Google Analytics, GTM, and Facebook Pixel to effectively track and monitor campaign performance.

    · Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Spotify etc) is considered an asset

    Interested Candidates share your resume to

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