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    Sr Associate Growth Marketing - Bengaluru, India - Moonfrog Labs

    Moonfrog Labs
    Moonfrog Labs Bengaluru, India

    22 hours ago

    Default job background
    Technology / Internet
    Description

    Role Overview:

    You will be instrumental in planning and executing campaigns to attract new users to our existing and upcoming game titles.

    Your responsibilities

    • Develop and execute user acquisition campaigns across performance UA channels like Google, Facebook Ad Manager, TikTok and other ad networks to meet KPIs and growth targets
    • Track and optimize ad campaigns with aim to maximize revenues for the wide portfolio of games of the company
    • Collaborate with cross-functional teams (mainly creative, product, and analytics) to develop ad creatives, optimize landing pages, and enhance overall user journey
    • Support with technical troubleshooting (MMP integration, Reporting APIs) for accurate reporting using in-house tracking technologies and tools.
    • Stay up-to-date with the latest industry trends and technologies to keep our campaigns cutting edge
    • Manage budgets and forecast spending with a focus on cost-effective acquisition

    Must Have

    • 3+ years of hands-on experience setting up and monitoring campaigns on Google Ads, Facebook and other Ad Networks.
    • Comfort with data-driven decision-making and analytical skills
    • Self-reliant in creation of management reports and performance comparisons using tools like Ad network consoles, MS Word, MS Excel, MS PowerPoint.
    • Excellent command of English; other language skills would be a plus
    • Prior experience working with creative design teams would be a plus
    • Excellent problem solving ability, attention to detail
    • Proactive and self-motivated with a positive attitude

    Good to Have

    • Experience of working on App Store Optimization on Google Play Store and Apple App Store.
    • Awareness of social media tools for Organic and Paid acquisitions (such as YouTube, Twitch, Facebook, Twitter, TikTok and Instagram).
    • Experience with additional networks like Unity Ads, Mobile OEM Ad platforms, Airtel Ads platform etc.
    • Influencer marketing for a digital product
    • Experience with SQL or any other database tools.
    • Passion for gaming and knowledge of the gaming market
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