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    Digital Marketing Manager - Lucknow, India - Digital Navik Private Limited

    Digital Navik Private Limited
    Digital Navik Private Limited Lucknow, India

    1 day ago

    Default job background
    Full time
    Description

    The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

    • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
    • Designs, builds, and maintains our social media presence.
    • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
    • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
    • Identifies trends and insights, and optimizes spend and performance based on the insights.
    • Brainstorms new and creative growth strategies through digital marketing.
    • Plans, executes, and measures experiments and conversion tests.
    • Collaborates with internal teams to create landing pages and optimize user experience.
    • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Identifies critical conversion points and drop off points and optimizes user funnels.
    • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

    Responsibilities

    • Develop social media strategy
    • Create original content
    • Provide data analysis and metric reporting for clients

    Qualifications

    • Proficiency in many social media platforms
    • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
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