- Brand Perception Metrics: Utilize market research surveys and brand perception studies to track changes in how clients and the industry perceive the agency. Measure recognition as a "Video First Digital Marketing Agency" compared to simply a "video agency."
- Marketing and Communication Effectiveness: Analyse the reach and impact of marketing campaigns aimed at repositioning the agency. Track engagement rates, campaign conversion rates, and mentions in relevant digital marketing contexts.
- Service Diversification: Monitor the percentage increase in projects that include comprehensive digital marketing solutions beyond video production alone, reflecting the agency's new positioning.
- Revenue Growth: Measure the percentage increase in agency revenue year-over-year.
- Client Retention Rate: Track the percentage of returning clients, aiming for an industry-leading retention rate.
- New Client Acquisition: Count the number of new clients acquired per quarter and the increase in market penetration in targeted sectors.
- Project Delivery Efficiency: Monitor the percentage of projects delivered on time and within budget.
- Employee Satisfaction and Retention: Utilize regular surveys to gauge team satisfaction and turnover rates, aiming for improvements year-over-year.
- Team Performance and Development: Evaluate the effectiveness of training programs and professional development opportunities through team performance metrics and individual growth assessments.
- Client Satisfaction Scores: Utilize client feedback and satisfaction surveys post project delivery to assess content quality and service levels.
- Innovation Index: Track the adoption rate of new technologies and creative techniques within projects, linking this to client acquisition and satisfaction.
- Error and Revision Rate: Measure the frequency of errors or requested revisions on delivered projects as a proxy for quality control, aiming for a decrease over time.
- Bachelor's degree in marketing, finance, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- At least five years of relevant experience as a Key Accounts Manager in Digital Marketing Space with the last few years as a Head of Business.
- Strong B2B Networking skills
- Proficiency in managing growth and generating leads on platforms like LinkedIn and other social media platforms.
- Strong B2B liaising experience.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
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Description
• Successful Transition in Agency Positioning:
• Business Growth and Client Acquisition
• Project Leadership and Team Management:
• Quality Control and Innovation: