Senior Manager - Navi Mumbai, India - LS Digital Group

LS Digital Group Navi Mumbai, India

6 days ago

Marketing / Advertising / Public Relations

Description

Roles & Responsibilities:

Be the Strategic/Escalation of contact for your clients.
Manage and Groom a Team
Assist in creating digital strategies for your clients and define campaign structure in Media buying and Serving platforms.
Strong understanding of the campaign measurement metrics associated with online advertising, including conversion tracking metrics and discussing the same with clients.
Upskill team for your accounts by identifying training needs.
Manage campaign escalations, SLAs and Quality metrics for your accounts.
Website Audit and setup floodlight tags through GTM and Capture custom parameters and test the tags and fix issues in the tags if any.
Advance reporting and Analysis
Technical troubleshooting.
Manage 3rd Party integrations, trouble shoot tracking, URL and Creative issues.

Key Skills: -

Good Understanding of Programmatic ecosystem.
Good understanding of various media buying channels and bidding models.
Understanding of Ad serving Ad trafficking technologies and platforms.
Strong Analytical skills.
Advanced knowledge of 3rd party Ad platforms (Ad server / DSP / SSP / DMP etc)
Knowledge of Rich media tags.
Ability to multi-task in a fast-paced, deadline-driven environment.
Ability to Plan and Strategize Media buying through various channels (Open auction, PG, PMP, Direct, Impact buys and others)
Knowledge of HTML5 and basic JavaScript.
Exceptional presentation skills.
Strong Communication Skills.
Leadership qualities
Driving in-depth Analysis

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