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    Group Head - Gurugram, India - Interactive Avenues

    Interactive Avenues
    Interactive Avenues Gurugram, India

    2 days ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Performance Marketing: Group Head

    Seniority Level: Senior Level (6-7Years)

    Job Function: Advertising, Strategy/Planning

    Employment Type: Full Time

    Job description

    Position Summary

    We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his/her time will be spent on campaign creation and management, and the remainder will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world's leading consumer brands.

    Key Responsibility Area

    Building & Developing Search Engine Marketing (SEM) campaigns across a wide-range of search engines (including Google, Bing, Yahoo)

    Mentoring new team mates on-boarding with our PPC operations team

    Analysing and optimise campaigns towards client goals

    Delegate and manage campaign management tasks to our in-house SEM team

    Collaborating across departments and offices to share insights, strategy and processes

    Delegating and organising priorities based on account focus

    Up to speed with tracking systems (Strong DoubleClick Search experience is a bonus)

    Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients

    Team Leadership & Development

    Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

    Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives

    Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

    Skills

    Strong working knowledge of web analytics dashboards, reports and key reporting tools

    Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines

    Strong working knowledge of at least one bidding platform such as Marin, Kenshoo or Doubleclick

    Excellent writing, math, multi-tasking, organization, and communication skills

    Social media (Facebook) paid media management

    Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics

    Previous agency experience strongly preferred

    Expertise with Microsoft Excel, Word, and PowerPoint is required

    Expertise on Google Scripts, Data Studio and other data visualisation products

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