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    Digital Marketing Specialist - Kozhikode, India - Matglober Careers Pvt. Ltd

    Matglober Careers Pvt. Ltd
    Matglober Careers Pvt. Ltd Kozhikode, India

    3 days ago

    Default job background
    Full time
    Description

    Key Result Areas (KRAs):

    Social Media Engagement:

    • Stay up-to-date on the latest digital marketing trends and best practices in the study abroad industry.
    • Increase in organic search ranking for relevant keywords.
    • Develop and implement a comprehensive digital marketing strategy aligned with the company's overall goals and target audience.
    • Manage and optimize the company website for lead generation and user experience.
    • Create engaging content (written, visual, and potentially audio/video) across various platforms (website, social media, email marketing) to promote study abroad programs and destinations.
    • Brand awareness and positive sentiment online.
    • Generate reports and identify key performance indicators (KPIs) to measure the success of digital marketing initiatives.
    • Track and analyze website traffic, social media engagement, and campaign performance using analytics tools.
    • Utilize SEO best practices to improve the website's organic search ranking and visibility.
    • Improvement in website conversion rates (e.g., program inquiries, brochure downloads).
    • Growth in social media engagement (followers, likes, shares).
    • Oversee paid advertising campaigns (e.g., Google Ads, social media ads) to generate qualified leads and maximize return on investment (ROI).

    System Administration:

    • Install, configure, and maintain servers, network devices, and software applications to ensure optimal performance and availability.
    • Monitor system performance and identify potential issues, taking proactive steps to resolve them and prevent downtime.
    • Implement and maintain IT security measures to safeguard sensitive data and systems from unauthorized access and cyber threats.

    User Support:

    • Provide timely and effective technical support to staff, students, and program participants, addressing their IT-related inquiries and issues.
    • Develop and maintain user documentation and training materials to help users navigate our IT systems and applications effectively.
    • Proactively identify and address user needs, seeking feedback to continuously improve our IT services.

    Technology Integration:

    • Research and evaluate new technologies that can enhance program delivery, student support, and operational efficiency.
    • Recommend, implement, and manage the integration of new technologies with existing infrastructure.
    • Stay updated on emerging trends in educational technology and ensure our IT infrastructure remains competitive and adaptable.

    Key Performance Indicators (KPIs):

    • User Satisfaction: Maintain a 90% satisfaction rating from users regarding IT support services.
    • Security Incident Response: Resolve all security incidents within 24 hours with minimal data loss or disruption.
    • Technology Implementation: Successfully implement 2 new technology initiatives per year within budget and on schedule.


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