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    Airblack - Performance Marketer - Gurugram, India - Airblack Technologies Private Limited

    Airblack Technologies Private Limited
    Airblack Technologies Private Limited Gurugram, India

    1 week ago

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    Description
    Performance Marketer


    About Airblack:


    Airblack is India's largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative "do-it-together" (DIT) courses.


    In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers.

    We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course


    Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures.

    We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner.

    Airblack has also been recognized by Forbes as a "Select 200" company with global business potential.

    Who are we looking for?

    • At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing highperforming advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.
    • The ideal candidate would be driven by a blend of creative problemsolving and analytical prowess and thrive in a highownership environment. If this sounds like you, we would love to meet you.
    What would you be doing?

    • Performance Marketing: Develop, execute and manage lead acquisition for the Airblack insidesales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
    • Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
    • Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
    • Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with indepth data analyses and setup tech instrumentation to scale operations
    • Experimentation &

    User Insights:
    Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives

    • Go-ToMarket Operations: Execute endtoend operations on GTM, leads CRM and revenue optimization initiatives.
    • Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing bestinclass video and static ad properties, user communications and landing pages
    • Cross-

    Team Collaboration:
    Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.

    • Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue
    What makes you a suitable candidate?

    We would love to hear from you if you meet the qualifications below:

    • Experience: 2+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
    • Understanding of custom audiences and lookalike audiences.
    • Ability to generate and install the Facebook pixel, and Google Analytics.
    • Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
    • Expertise in creating ads and ad copies.
    • Education: A bachelor's degree in any discipline is required from a tier 1 college
    • You have managed upwards of 20 Lakhs in ad spending
    • You are a marketing geek and can come up with creative ideas at scale
    • You are thoroughly datadriven in decisionmaking; with good Excel skills. Experience in SQL is a bonus
    • You have a proven track record of taking high ownership and willingness to execute handson when needed
    • You have a knack for driving 0to1 rapid experimentation initiatives and 1100 standardised operational initiatives
    Why should you join Airblack?

    • Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
    • Experimentation &
    Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.

    • Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
    • Drive for Success: Embrace challenges headon, applying your skills and expertise to accomplish tasks precisely and excellently.
    • Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
    • Work with a stellar team: Great missions require great people and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises exentrepreneurs, VCs, and operators from places such as Goldman Sachs,Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.
    )
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