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    D2C Performance Marketing Role - Bengaluru, India - Careernet Technologies Pvt Ltd

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    Description
    Seeking a candidate with experience workingwith D2C brands and with hands on experience in Google & FbadsThis role is for one of the leadingecommerce based Unicorn startup company inIndia

    Duties/Responsibilities:Manage all digital campaigns from ideation to media planning tooptimization and performance analysis Manageall efforts and goals on organic and digital paidmedia Develop a model of iterative testingand optimisation of all campaigns to drive efficiency in paidspends Ideate and execute strategies forkeyword optimisation campaign restructuring improved targeting oftheusers with the ultimate goal ofconversion and traffic to productpages/categories Establish processes formonitoring measurement and optimization throughinstitutionalisingperformance marketingmetrics that correlate to business impactDrive digital marketing efficiencies and reach through continuouscommunication testing (a/b)innovation usingdifferent platforms and new products/formats active cocreation andplanning.

    RequiredSkills/Abilities: Experiencein handling campaign planning optimization for both performance andbrand impact (digital) Thoroughunderstanding and handson experience of Google & Facebookad campaigns. Deep understanding of andexperience of working on Bid Optimisers RTB DSPs AdExchangesDMPs Audiencetargeting/segmentation Web Analytics tools like Adobe AnalyticsMixpanelAppsflyeretc. Variedindustry exposure in running PPC Affiliates and Display campaignsfocusing on onsite visitsand appinstals. Additionally it would be good tohave experience with optimisers such as Facebook MarketingPartners. Responsible for managing the D2Cchannel for Trust basket topline &bottomline. Build deep customerunderstanding and lay out strategies for customer acquisition& retention. Build & engagestrongcommunities

    Experience:3 to 5 years of relevant professional experience with digitalmedia; Google CertifiedProfessionalpreferred
    d2c,googleads,facebook ads,performance marketing


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