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    Marketing Communication Role - Bangalore, India - iimjobs

    iimjobs
    Iimjobs background
    Full time
    Description

    Responsibilities:

    • Effectively use Emailers, Whatsapp, SMS for brand and performance campaigns.
    • Develop Scripts for youtube shorts, series, product marketing ads, product feature explainers
    • Craft content for landing pages used by the performance marketing team
    • QC all flyers and brochures and make it palatable
    • Work closely with copywriter and product teams for single image instagram and marketing content
    • Work closely with product teams to craft effective transactional/promotional communication on Whatsapp, SMS and Email keeping in mind the objective, target audience
    • Develop all communication across ATL, BTL, digital and social media.
    • Manage and lead the marketing communication for various verticals
    • Client Partner App, Client App, NRI Investments, and Private Wealth Business

    The ideal candidate :

    • Has worked in a marketing team
    • Has worked at a product company or an agency where they have handled product companies
    • Can adapt their writing to appeal to any generation. Basically, is well aware of the zeitgeist
    • Has a sound understanding of personal finance and has invested in MFs, SIPs, Insurance and similar products themselves product themselves
    • Understand and cares about user experience
    • Gets into the skin of the consumer


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