- Develop and execute performance marketing strategies across Google, YouTube, and Meta platforms to drive traffic, engagement, and conversions.
- Manage and optimize paid advertising campaigns, including keyword research, ad copy creation, and budget allocation, to achieve performance goals.
- Conduct ongoing analysis of campaign performance, leveraging data insights to optimize targeting, creative assets, and messaging.
- Collaborate with crossfunctional teams to align marketing efforts with product launches, promotions, and seasonal campaigns.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
- Implement A/B testing methodologies to refine ad creative, landing pages, and audience segmentation for continuous improvement.
- Stay updated on platform algorithm changes, ad policies, and best practices to ensure compliance and maximize campaign effectiveness.
- Provide regular reports and performance updates to stakeholders, highlighting key metrics, insights, and recommendations for future Degree in Marketing, Advertising, Business, or related field.
- Proven experience in performance marketing, with a focus on Google Ads, YouTube Ads, and Meta Ads.
- Strong understanding of directtoconsumer (D2C) marketing strategies and tactics.
- Experience in selling children's products or within the kids' brand industry is highly valued.
- Proficiency in data analysis and campaign optimization techniques.
- Excellent communication skills, both verbal and written.
- Ability to work effectively in a fastpaced, dynamic environment with tight deadlines.
- Detailoriented with a passion for driving results and continuous improvement.
- A creative, fun, and supportive environment where ideas are always welcome.
- The chance to work with a company where passion and purpose come together.
- Competitive salary and benefits.
- Opportunities for personal and professional growth.
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Performance Marketing Manager - Gurugram, India - Jollee
Description
Role Overview:
As a Performance Marketing Specialist at Jollee, you will be responsible for driving growth and engagement through strategic marketing campaigns across various platforms.
A deep understanding of direct-to-consumer (D2C) strategies is essential, with a strong emphasis on promoting our children's products in alignment with our brand values.
Responsibilities :
What We Offer :