- Product Strategy Development
- Define product features and specifications based on market insights and consumer demands
- Identify product gaps and opportunities for innovations.
- Marketing Collateral Creations
- Create marketing materials such as Brochures Presentations and Training videos.
- Work with influencers to create shareable video content on social media.
- Sales Enablement
- Provide sales team with necessary content to effectively sell the product.
- Collaborate with the sales team for product training and any other support required for the sales process .
- Customer Insight
- Gather feedback from customer reviews and complaints to understand their needs and pain points.
- Work with the customer service team and generate positive ratings and reviews on e-commerce sites .
- Competition Mapping
- Stay up to date with industry trends and competition product features to identify opportunities for product improvement .
- Study competition prices to benchmark price gaps in products.
- Brand Management
- Ensure that product messaging and branding are consistent across all marketing channels and materials .
- Ensure company website ,Kent sales guide app ,Amazon, Flipkart and E-com pages are up to date with product information and visual content .
- Performance Tracking
- Monitor key performance indicators such as monthly revenue, custom satisfaction etc.
- Evaluate the success of all marketing initiatives.
- Preferable with mechanical engineering background from a reputed university.
- MBA (Marketing) would be an added advantage.
- Minimum 5 years of experience in product management domain.
- Exposure to Marketing function .
- Should have worked in consumer durable/Consumer electronics companies in product management domain .
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Description
Job Description : Product Manager
Products:- Vegetable Purifier
Roles and Responsibilities of Product Marketing Manager
Overall the product marketing managers plays a critical role in driving success of the product by effectively understanding market needs, developing good product strategies and executing impactful marketing campaigns. This is achieved by working closely with cross functional teams such as sales, marketing, customer service and product development.
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Job Specification
