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    Manager/Senior Manager - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Manager/Senior Manager - Market Planning


    Roles and Responsibilities:

    • Indepth exposure in automotive research and planning
    • Expert in communication & brand planning basis the relevant consumer insights and Kia brand guiding principles
    • Should be able to help KMI understand the consumers better and deliver better across their value chain
    • Expert in Indian Automobile customer segmentation studies and insight mining
    • Brand investigation & selection study including competitor brand strengths & loyalty study, as well as brand acceptance & opportunity


    • Brand Track

    • Identify brand position relative to market & competition
    • Work closely with Advertising/ Digital team to collaborate consumer insights for product launch and promotion strategies
    • Execute effective consumer research methodologies


    • Customer segmentation studies

    • Brand acceptance and awareness studies
    • Identifying and executing primary research including focus group interviews, communication testing dipsticks, ethnographies, and other creative methods to identify customer needs
    • Monitor industry trends and assess market potential for each product
    • Identify new trends in technology and its impact on the business

    Required Skills:

    • Experience in brand communication, strategy , planning and research
    • A proven track record of delivering within the desired timelines within a tough environment
    • Strategic thinking/ analytical skills
    • Strong interpersonal skills
    • A high degree of social confidence and presentation skills
    • Effective project management skills
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