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    Group Head - Mumbai, India - Performics India

    Performics India
    Performics India Mumbai, India

    19 hours ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Role:
    Group Head – Media Technology

    Location:
    Mumbai

    Qualification:
    Bachelor's or Graduate Degree in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics or Analytics preferred)


    Responsibilities of the role:
    Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, Data Clean Rooms), to be used for optimisation
    Deliver audience-based strategies (e.g. rules based segmentation), for media activation
    Create custom data driven attribution models for client digital campaigns
    Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc.
    Design & Setup A/B tests for implementation with the respective buying teams
    Utilise log data to build algorithms for media targeting & delivery (e.g. Custom bidding)
    Contribute actional insights to post campaign analysis reports for clients
    Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with the Analytics Director as required
    Provide training & support executives in both their responsibilities and developing new capabilities to become a future manager
    Any other ad-hoc projects or tasks relevant to the position


    Measures of Success:

    In 3 months:
    Thorough understanding of the Performics/Publicis Services Data & Tech processes and commenced utilizing in their day-to-day tasks & projects
    Developed strong working relationships with all team members and relevant stakeholders (eg., clients, Media Team and partners)

    In 6 months:
    Has gained any outstanding accreditation/certifications of relevant technologies utilised within the Performics/Publicis Services Data & Tech team
    Commenced supporting the Performics buying & Campaign Delivery teams and has identified opportunities to add value with Marketing Science and MarTech services

    In 12 months:
    Delivered advanced analytics projects (eg. C4M - Cloud for Marketing) across a number of key client campaigns
    Built comprehensive models that have resulted in improved ROAS across Performics buying, Campaign Delivery and clients


    What you will need:
    5+ years related work experience in the field of data management, marketing analytics, and/or technology
    1-2 years of experience in a people management or supervisory role
    Thorough understanding of online marketing (specifically search, social & programmatic) & digital media metrics
    Proven ability to extract insights from data and present findings.
    Advanced dashboard/visualisation capabilities (Tableau, Datorama, PowerBI)
    Strong SQL experience & has worked with at least one of the major DBMS (SQLServer, MySQL, Postgres and BigQuery)
    Exposure to Front-end web development (HTML, CSS)
    Exposure to Web API development (PHP, Java, C#, Python, cURL)
    Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP's (DV360, TTD) and clean rooms (ADH preferred)
    Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg. Firebase, Appsflyer, Kochava) platforms
    Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
    Flexibility to work in a cross-functional team but also have the initiative to problem solve independently

    The following will be highly regarded:
    Advanced analytical skills across multiple statistical tools & methods
    Working knowledge cloud computing services for Analytics, preferably GCP (e.g. BigQuery, AutoML Tables)
    Intermediate to advanced Python including Python packages for Data Analysis
    Comfortable with direct client & partner engagement
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