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    Social Media Head - Mumbai, India - PINKVILLA

    PINKVILLA
    PINKVILLA Mumbai, India

    1 week ago

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    Description

    Job Description:
    Social Media


    The Pinkvilla team is looking for talented, smart, and experienced Social MediaManager with a minimum of 7+ years of work experience.


    About PinkVilla:


    Pinkvilla is one of the largest digital websites in entertainment, lifestyle and fashioncategories with 30 million unique users and 15 million social media followers.


    Headquarter Based in:
    Mumbai

    What do you need to do? (Role and Responsibilities)
    • Develop creative and engaging social media strategies.
    • Manage the day-to-day handling of all social media channels adapting content to suitdifferent channels
    • Oversee, plan and deliver content across different platforms using scheduling toolssuch as sprinklr, hootsuite, asana and olapic
    • Create engaging multimedia content (and/or outsource this effectively) acrossmultiple platforms
    • Develop, launch and manage new competitions and campaigns that promote yourorganization and brand.
    • Form key relationships with influencers across the social media platforms
    • Undertake audience research
    • Manage and facilitate social media communities by responding to social media postsand developing discussions
    • Monitor, track, analyze and report on performance on social media platforms usingtools such as google analytics and facebook insights
    • Research and evaluate the latest trends and techniques in order to find new andbetter ways of measuring social media activity
    • Analyze competitor activity
    • Recommend improvements to increase performance
    • Set targets to increase brand awareness and increase customer engagement
    • Manage, motivate and coach junior staff such as social media executives orassistants
    • Manage a budget for social media activities
    • Educate other staff on the use of social media and promote its use within yourcompany (in-house roles)
    • Encourage collaboration across teams and departments
    • Regularly liaise with clients via telephone, email, conference calls or face-to-face(agency roles).
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