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    Digital Media Planner- Senior Manager/ Group Head - Mumbai, India - Starcom

    Starcom
    Starcom Mumbai, India

    3 days ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Key Responsibilities

    • Owning up media planning and delivery for key account
    • Day to day client servicing and coordinating between the client and internal teams
    • Setting and meeting deadlines / team-lines in terms of project deliverables
    • Owning up brand and individual KPI's to drive business goals

    Experience Details

    • 3-8 years, experience
    • Previous experience of working with a digital media agency
    • Managed end to end Digital Media Planning campaigns
    • Platform knowledge – Facebook, Google, Programmatic
    • Good vendor relations

    Job Related Skills

    • Developing Media Strategy to achieve respective brand's objectives
    • Planning, implementing & execution of the campaigns
    • Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
    • Manage complex projects with an ability to handle multiple projects at a time
    • Set and meet deadlines for self as well as others
    • Abreast with industry trends and innovations to drive thought leadership in business.
    • Media dashboard experience – adwords, dv360, adsmanager
    • Analytically bent with creative mindset

    Most Important Skills

    • Strong in verbal, numerical and strategic reasoning
    • Keen interest in technology based marketing and advertising, e-commerce and other web based channels
    • Knowledge of media planning tools – Comscore, GWI, Similarweb etc.
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