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Marketing Analytics Lead - Pune, India - Systems Plus Solutions
Description
SystemsPlus is hiring for Marketing Analytics LeadExp : 8yr +Key Responsibilities:
Market Analysis:Conduct comprehensive market research to identify industry trends, market opportunities, and competitive threats.
Analyze market data using tools such as Nielsen, Mintel, and Euromonitor to provide insights on customer demographics, preferences, and behavior.
Prepare detailed reports and presentations to communicate findings and recommendations to senior leadership and other stakeholders.Expert on A/B testing & hypothesis testing.
Competitive Intelligence:
Monitor competitor activities and industry developments to identify emerging trends, threats, and opportunities.
Conduct competitive analysis using tools such as SEMrush, SimilarWeb, and SpyFu to benchmark performance and inform strategic decision-making.
Develop competitive profiles and SWOT analyses to support product positioning and differentiation strategies.
Customer Insights:
Utilize customer segmentation techniques and tools such as Salesforce, HubSpot, and Google Analytics to analyze customer behavior and preferences.
Conduct surveys, focus groups, and other research methods to gather qualitative insights into customer needs, satisfaction levels, and brand perception.
Collaborate with marketing and product teams to develop targeted marketing campaigns and product offerings based on customer insights.Strategic Planning:
Partner with senior leadership to develop and refine strategic plans and objectives based on market insights and analysis.
Provide recommendations for product development, pricing strategies, and market positioning to drive business growth.
Develop forecasts, models, and KPI dashboards to track performance and measure the effectiveness of marketing initiatives.
Team Leadership:
Lead and mentor a team of market analysts, providing guidance, coaching, and professional development opportunities.
Set clear goals and objectives for the team, ensuring alignment with departmental and organizational objectives.
Foster a culture of collaboration, innovation, and continuous improvement within the market analysis team.