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    Area Sales Manager - Chennai, India - Saaki Argus & Averil Consulting

    Saaki Argus & Averil Consulting
    Saaki Argus & Averil Consulting Chennai, India

    5 days ago

    Default job background
    Description

    Our Client is one of the oldestCompany operating in the Sweeteners and Nutraceuticals space. Ithas a diversified portfolio of products including bioproductsnutraceuticals and cogeneration of power. It is also a leader inorganic farming and sustainable agriculture.

    Job Purpose:

    1 Develop influence anddrive the implementation of the growth agenda in the area. Realizegrowth opportunities by implementing S&D plans related tomarkets channels infrastructure people and enablers.

    2 The role serves the purpose of translating businessstrategies into suitable actions for specific geographies on theone hand while leveraging locallevel opportunities to drivePhysical and Mental availability on the other

    Planning Role:

    Set monitor anddeliver key business and S&D objectives at period quarterand Annual levels

    Develop the markets by usinga judicious mix of tools available to drive Physical and Mentalavailability

    Deploy and/or create personneutral systems processes and Ways of Working that lead to afundamentally solid Sales Engine in his/her specificgeography.

    Influence Key stakeholders such asLM Trade Marketing Key Account Managers Marketing and RegionalCategory teams of Retailers to align and garner the necessarysupport to meet growth ambitions in the mid to longterm

    Engage with Regional chains to develop & growbusiness by formulating category and portfoliospecificplans

    Maximize throughputs of trade spends (asper agreed norms) and ensure delivery of InStore Visibility andexecution as per the standards leveraging tools available

    Execution Role:

    Deployment &Execution of period quarterly and Annual Business Plans

    Deployment and execution of all promotions and BTLactivations planned by the National Key account team

    Driving the team of Sales Officers TSIs Merchandisers andPromoters to deliver the picture of success in the Modern Groceryoutlets formats being covered by the Modern Trade Channel

    Driving for all Initiatives planned in the geographytowards category management Additional Visibility elementsmultisite and crosscategory placement of products or any otherInitiative drive planned by the National Key accountteam.

    Key AccountManagement:

    The MT ASMwill handle the regional Chains that may exist in their region andconduct Key Account management function for those set ofchains

    The incumbent will also be responsiblefor engaging with the regional teams of National Chains to developand execute local level activations by coordinating with theCustomers category teams and Key Account managers

    Key account management role would mean engaging with theChains category Teams for Business planning and delivery Promotion& Visibility planning and driving for Desired marketShares

    The Role would require the ASM to engagein Data Analytics and derive insights to be applied in drivingbusiness with the Regional Chains

    People Management:

    Lead MonitorMotivate and drive performance by leverage selling tools andincentive programs as designed by the company

    Coach SO s on the Sales & Distribution system and drivedesired productivity levels

    Implementstructured training interventions as per agreed calendar tocontinuously up skill their Sales Officers / Promoter &Merchandiser team

    Recruit desired numbers ofPromoters and Merchandisers of targeted profiles within specifictimelines

    Drive adherence and usage of SFAtools to track and build information and actionable outputs toimprove instore execution standards

    Administration:

    Conduct Periodmeetings as per agreed norms to monitor performance levels acrosscities SO Distributors and Brands

    Ensureefficient backend administration by way of claim submissionsexpense statements account reconciliations and signoff setc

    In conjunction with LM ensure a higherlevel of forecast accuracy on a period level and align withregional Supply chain teams to ensure efficient service levels tocustomer

    Remote Work :

    No

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