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Gurgaon

    Director - Digital Media Planning - Gurugram, India - Spark Foundry

    Spark Foundry
    Spark Foundry Gurugram, India

    1 day ago

    Default job background
    Full time
    Description

    Job Description

  • lead media discussion with the client
  • Strong understanding of the digital platforms- Facebook, AdWords, Programmatic and Direct Buys
  • •Should be well-versed with planning tools like Comscore and Similarweb
  • •Awareness of emerging/new technologies that can be leveraged to drive brand salience
  • •Regular interaction with client/publisher for media planning/buying.
  • •The candidate will need to understand the client business and short and long term objectives
  • •Manage campaigns end to end depending on the business objectives
  • •Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client's business objective
  • •Identify placement opportunities - impact, non-impact and oversee the ad operations - tracking, serving
  • •Set budget allocation - topline between different online platforms to meet the objectives
  • •Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)
  • •Publishers Relationship
  • •The candidate will need to develop good working relationship with key publishers and networks
  • •Understanding of media concepts/terms, creative and budget requirements

    • Qualifications

  • 7-9 years in media planning
  • Solid grasp of digital marketing, especially a knowledge of digital media
  • Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile , Programmatic
  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Ability to prioritize and multi-task, work successfully with teams, and work under pressure
  • Strong communication, project management and time management skills
  • Working knowledge on Excel , PowerPoint and Microsoft Word skills
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