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    Category Marketing Manager - Noida, India - PW (PhysicsWallah)

    PW (PhysicsWallah)
    PW (PhysicsWallah) Noida, India

    7 hours ago

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    Description

    Job Role: Category Marketing Manager

    What is this role?

    This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.

    What You'll Do?

    1- Marketing Channel Management and ROI Optimization:

    • Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.
    • Optimize channel performance to maintain a healthy Return on Investment (ROI).

    2- Strategic Planning and GTM Strategy:

    • Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.
    • Utilize data-driven insights to refine strategies and adapt to market dynamics.
    • Conduct thorough competitor research to identify market trends and opportunities.

    3- Event Management:

    • Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.

    4- Content Marketing:

    • Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.
    • Plan eye-catching creatives with the design team for promotions across various platforms.

    5- Stakeholder Management:

    • Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.

    You are Someone Who Has:

    • Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.
    • Prior experience of working in Startups would be a plus
    • Proven experience (2-4 years) in marketing roles, preferably in the Ed-tech industry.
    • Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.
    • Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
    • Analytical mindset with proficiency in data analysis and reporting tools.
    • Excellent communication and interpersonal skills.
    • Creative thinker with a strategic approach to marketing.
    • Team player with the ability to collaborate across departments.
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