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    Manager - Social Media - Bengaluru, India - Credvest

    Credvest
    Credvest Bengaluru, India

    1 week ago

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    Description

    Responsibilities:

    • Social Media Strategy: Develop and execute comprehensive social media strategies aligned with overall marketing objectives and target audience preferences.
    • Content Creation: Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
    • Community Management: Monitor and engage with our audience on social media channels, responding to comments, messages, and inquiries in a timely and professional manner.
    • Influencer Partnerships: Identify and collaborate with influencers and brand advocates to amplify our social media presence and reach new audiences.
    • Campaign Management: Plan, execute, and optimize social media ad campaigns to promote products, events, and initiatives, while maximizing return on ad spend (ROAS).
    • Analytics and Reporting: Track and analyze key social media metrics such as engagement, reach, and conversion rates.
    • Generate regular reports to assess performance and inform future strategies.
    • Trend Monitoring: Stay uptodate with the latest trends and developments in social media, incorporating relevant insights into content and campaign strategies.
    • Brand Guidelines: Ensure consistency in brand voice, messaging, and visual identity across all social media channels.
    • Crossfunctional Collaboration: Collaborate closely with internal teams, including marketing, design, and customer service, to align social media efforts with broader business goals.

    Requirements:

    • Degree in Marketing, Communications, or a related field.
    • 45 years of experience in social media management, preferably in a marketing or agency setting.
    • Proficiency in using social media management tools and platforms, such as Hootsuite, Sprout Social, or Buffer.
    • Strong writing and editing skills, with the ability to craft compelling and concise copy for social media posts, ads, and captions.
    • Creative thinking and a keen eye for visual aesthetics, with the ability to curate engaging multimedia content (photos, videos, graphics).
    • Analytical mindset with the ability to interpret social media data and metrics to inform strategy and decisionmaking.
    • Excellent communication and interpersonal skills, with the ability to interact professionally with followers, influencers, and stakeholders.
    • Proactive attitude with a willingness to adapt to changing trends and technologies in the social media landscape.
    • Experience with social media advertising and familiarity with ad targeting, bidding, and budget management is a plus.
    • Knowledge of SEO principles and best practices for social media optimization (SMO) is preferred.
    )
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