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    Marketing Manager - Hyderabad, India - Embassy Group

    Embassy Group
    Embassy Group Hyderabad, India

    6 days ago

    Default job background
    Tourism / Travel / Hospitality
    Description

    BRAND

    • Develop Brand Strategies for all Brands in Region
    • Develop & execute monthly Brand Budgets and allocations
    • Ensure budget tracking and monitoring
    • Drive Brand Culture
    • Develop and Ideate Regional Brand Campaigns and LTOs
    • Work with Design Teams & seek creative approvals
    • Work with Digital Marketing Team to develop digital strategies for the brands
    • Drive PR Strategies for the brands, and see to execution
    • Leverage Partnerships with relevant brands at local level
    • Leverage relationships with influencers to support brand marketing objectives
    • Ensure proper End of Month Marketing Reports are maintained with costs Budgeted Vs Actuals
    • Ensure updated communication on all portals like Vizergy, Zomato, Swiggy, Google My Business
    • Drive Local Community Engagement Initiatives
    • Handling marketing Existing and New Stores in the region
    • Traditional media advertisement plans for each city allocated against each goal

    DIGITAL

    • Work on digital brand calendars with digital teamDrive brand related content generation & help shoot at café level to support digital team
    • Ensure seamless updates with local teams
    • Ensure execution of promotional whatsapp messages by regional teams, max twice a week, in sync with marketing and outlet

    REPORTS

    • Monthly marketing plan for each café to be prepared & discussed with Dept head by 20th of each month for approvals
    • Consolidated brand marketing reports to be shared every end of month
    • Campaign analysis to be kept ready at all times post completion. Café level social media performance of all campaigns also to be part of EOM (end of month) report
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