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    Salesforce Marketing Cloud Senior Developer - bangalore, India - HCLTech

    HCLTech
    HCLTech bangalore, India

    2 weeks ago

    HCLTech background
    Technology / Internet
    Description

    Pre-Requisites:

    • Required minimum of 5+ years of experience in SFMC Application with Interaction Studio.
    • Expertise in testing Modules in SFMC with any Cloud expertise especially Marketing cloud.
    • Hands on experience in SFMC Functional and integrations.
    • Analyze SFMC Release updates to understand impacts of feature changes, in relation to clients existing configuration.
    • To Develop and cascade the build strategy and approach across all channels of communication (e.g., Email, SMS, Social etc.) and maintain an effective Agile process.
    • Analyze Functional Specification and Create technical specification/document based on the user requirements.
    • Proficiency in programming using SQL, AMP Scripting, javascript, HTML & CSS.
    • Skilled in Journey Builder, Audience builder, Creating Email Templates and Personalization.
    • Experience in designing, building, and executing complex automated campaigns in Salesforce Marketing Cloud.
    • Must have SFMC Email specialist, SFMC Developer Certified.

    Roles and Responsibilities:

    • Experience with email and/or marketing automation software and integration with databases.
    • Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
    • Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails.
    • Native and Custom Integration experience of peripheral systems with marketing cloud. E.g. : CRM.
    • Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language ( preferred).
    • Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript.
    • Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS).
    • Master with SQL and robust understanding of Marketing Cloud's contact data model.
    • Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration.
    • Ability to elicit requirements and translate to technical solutions that can scale across multiple business units.
    • Experience with web service integration (REST/SOAP).
    • Experienced on platform migration projects from other platforms to SFMC.
    • Experienced on new instance set-up , new BU set up and best practices.
    • Experienced with integrations with CRM, and other external tools like consent management etc.
    • Strong Oral and Written Communication Skills Must have skills: SFMC, AMPScript , Interaction Studio, Social Studio, Team management, Client Interaction.

    Professional Attributes:

    • Good Verbal and written Communication skills to connect with customers at varying levels of the organization.
    • Ability to operate Independently and make decisions.
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