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    Digital Marketing Specialist - Chennai, India - Nyx Wolves

    Nyx Wolves
    Nyx Wolves Chennai, India

    5 days ago

    Default job background
    Technology / Internet
    Description

    Key Responsibilities

    Ø Developing and executing user acquisition strategies.

    Ø Managing campaigns across digital channels (Google Ads, Facebook Ads Manager)

    Ø Analyzing campaign performance and optimizing for ROI.

    Ø Conducting market research and lead generation.

    Ø Collaborating with cross-functional teams for alignment.

    Ø Keeping abreast of industry trends and best practices.

    Ø Organic Growth Tactics: Implement strategies for brand visibility.

    Ø Audience Targeting: Utilize segmentation for effective outreach.

    Ø Competitor Analysis: Stay informed on industry trends.

    Ø Reporting: Provide insights and recommendations to stakeholders.

    Ø A/B Testing: Conduct tests to enhance conversion rates.

    Ø Social Media Management: Maintain brand presence and engagement.

    Requirements:

    Ø Bachelor's degree in marketing, Communications, Business, or related field.

    Ø 2-3 years of proven experience in digital marketing, with expertise in user acquisition and social media management.

    Ø In-depth knowledge of digital advertising and social media platforms.

    Ø Strong analytical skills and proficiency in analytics tools.

    Ø Fluent in Tamil and English with excellent communication skills.

    Ø Creative mindset with experience in multimedia content development.

    Ø Proven track record of managing successful user acquisition campaigns.

    Ø This role requires a blend of strategic thinking, creativity, analytical acumen, and effective communication skills to drive successful user acquisition campaigns and contribute to business growth effectively.

    Ø Strong analytical skills and proficiency in analytics tools for tracking campaign performance and deriving actionable insights (e.g., Google Sheets, Google Slides Google, Microsoft Excel)

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