Customer Retention Manager For MyHolidays branch in Noida - Affixious

Description

Customer Retention Manager - Email Marketing

Roles and Responsibilities:

• Integrate CRM tool and create automated flows as per the users touch point.
• Deliver customer insights, end-to-end customer retention strategies and recommendations by performing data analyses and post activity evaluations.
• Responsible for hands-on modeling and analysis of marketing campaigns to determine the best mix of channels and messaging through Email, SMS, Push notification, Mobile push, WhatsApp, etc.
• Responsible for identifying customers activities through the Marketing Automation tool and carrying out the optimization of CRM/marketing activities by defining customer selection based on customer profiling and segmentation.
• Responsible for identifying key trends and factors influencing customer behavior, analysis that can generate customer insight to add value to the customer relationship.
• Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value.
• Measure, analyze, and report performance metrics pertaining to the organizations loyalty program.
• Develop and own customer models to predict customer response rate, customer frequency rate, customer life-time value (LTV), etc.
• Drive long-term business growth by owning the customer lifecycle, including customer acquisition; optimizing contact strategies and promotional strategy; and building loyalty.
• Identify, recommend, and implement quality and efficient improvements to CRM processes.
• Create reports for sales, marketing, and customer service, to make more effective decisions.

Desired Candidate Profile:

• Work experience with Web Engage/CleverTap/Hubspot or similar CRM software.
• Strong analytical skills with ability to deliver insightful ideas and draw findings from figures.
• Must be able to communicate effectively both verbally and in writing, as well as able to communicate quantitative information in clear and informative manner.
• Excellent problem solving and decision-making skills to identify risks, provide market insights, and draw valid conclusions from findings using available data.

Perks & Benefits:

PF

Medical Insurance