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    B2B Enterprise Marketing Lead - Hyderabad, India - Indian School of Business

    Indian School of Business
    Indian School of Business Hyderabad, India

    1 week ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Job Purpose

    The role will lead the marketing efforts in conjunction with the business teams to contribute towards positioning ISB Executive Education as a sought-after brand for Government bodies, PSUs and Enterprises.

    Job Outline

    • a marketing strategy aligned with brand goals and enterprise and government business goals.
    • content to sustain and grow ISB's thought leadership in the domain.
    • segment and product, and account-based marketing campaigns across digital and offline media, execute and monitor them closely for agreed measurable outcomes.
    • a results-driven, multi-platform, multi-channel communications plan in line with the ISB Executive Education brand.
    • closely with BD teams to move prospective clients through the funnel to closure.
    • events and participate in external contextual events with diligence aligned with the brand philosophy.
    • and adhere to a standardised process checklist to ensure consistency and timelines in a high-volume, high-intensity work environment.
    • and track the effectiveness of campaigns, events, thought-leadership initiatives, and course-correct as required.
    • with other teams and departments within ISB-EE, ISB, and external vendors to create and/or customise communications and marketing activities.
    • with internal school resources and vendors to plan and schedule activities while managing the logistics end-to-end.

    Knowledge / Education

    • degree in marketing/ strategy from tier I/ II B school
    • degree in communications is a plus
    • high performer in academics and/ or professional experience is a significant advantage

    Specific Skills

    • experience in crafting innovative campaigns and executing them with continual optimisation
    • knowledge of content development in various formats.
    • knowledge of business communication for B2B segments.
    • verbal & written communication skills
    • level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
    • interpersonal skills and adept at building relationships with different stakeholders.
    • to be agile, goal-oriented, and outcome-driven in a dynamic, high-paced environment

    Desirable Experience

    • 10 -12 years of experience in B2B marketing or related areas
    • experience in marketing and communications, preferably in the Education or EdTech sector
    • experience in B2B sales or marketing roles

    Job Interface/Relationships:

    • BD, Programme management
    • Other departments in ISB, incl. Marketing, External Relations, ISB Studios, Alumni Relations, Career Advancement Services
    • Faculty
    • agencies
    • forums like CII, NASSCOM

    Any Other Significant Input

    This role demands high-volume, time-bound marketing operations to be carried out with 100% accuracy.

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