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    Senior Executive - Mumbai, India - timesjobs

    timesjobs
    timesjobs Mumbai, India

    1 week ago

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    Full time
    Description

    Job Title:
    Senior Executive - Advertising Sales, Star Jalsha & Kiran

    Job ID:

    Location:
    Mumbai, India

    Business:
    The Walt Disney Company (India)

    Date posted:
    Feb. 29, 2024


    Job Summary:


    This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Jalsha, Jalsha Movies and Star Kiran.

    The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through the sale of commercial time and branded solutions.


    Context:
    Star Jalsha is one of the leading channels in Bengali language general entertainment. Inspiring millions in Bengal by telling progressive stories and creating iconic characters.

    The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.


    Key Responsibilities:
    Strategic / Policy related KRAs

    Develop a thorough understanding of the product, its strengths, positioning, content, etc. to be leveraged for pitch impact and effectiveness
    Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
    Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential

    Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrics, etc.

    Build a strategy to derive maximum revenue for your accounts

    Operational / Process / Technology related KRAs


    Create, negotiate, and close deals that maximize price/market share and deliver on the clients and agencys marketing objectives and expectations.

    Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
    Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns

    Act as an Account Manager rather than a Seller by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.

    Business development to identify new clients

    Financial Accountability / Commercial Impact

    Accurate monthly revenue projections
    Meet or exceed monthly/quarterly/annual targets
    Achievement of CPRP benchmarks and high market share
    Continuously identify opportunities for additional revenue sources through non FCT avenues Brand Solutions
    Continuously strive to identify opportunities to maximize revenue opportunities


    Performance Measures:
    Monthly / Quarterly / Annual Revenue
    Price / yield
    Client Count (Effective coverage)
    Accuracy of projections and productivity


    Qualifications:
    MBA degree holder with 2-4 years of sales experience


    Personal Attributes:
    Business acumen
    Networking and relationship building
    Collaboration
    Learning agility
    Analytical thinking
    Result orientation


    About Disney Star:


    Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages.

    Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

    Disney Hotstar, Indias leading streaming platform, enables us to reach and entertain audiences anywhere, anytime.

    Disney Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

    With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.

    Join us, and let's continue to inspire a billion imaginations.
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