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    Marketing Manager - Chennai, India - Adhrit India

    Adhrit India
    Adhrit India Chennai, India

    2 weeks ago

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    Description

    Marketing Manager :
    (Location Chennai)Develop strategies and tactics to promote our company and drive qualified traffic toour front door.
    • Deploy successful marketing campaigns and own their implementation from ideationto execution.
    • Experiment with various organic and paid acquisition channels, such as contentcreation, content curation, event management, publicity, social media, lead generationcampaigns, copywriting, and performance analysis.
    • Produce valuable and engaging content for our website and blog that attracts andconverts our target groups.
    • Build strategic relationships and partner with key industry players, agencies andvendors.
    • Prepare and monitor the marketing budget on a monthly/quarterly and annual basisand allocate funds wisely.
    • Oversee and approve marketing material, from website banners to hard-copybrochures and case studies.
    • Measure and report on the performance of marketing campaigns, gain insight andassess against goals.
    • Analyze consumer behaviour and adjust email and advertising campaigns accordingly
    • Develop and maintain a solid online presence through social media, email marketing,and other digital channels.

    Key Requirements & Skills:

    • MSc/ MBA degree in Marketing.
    • Minimum experience of 7 Years.
    • Demonstrable experience in marketing, together with the potential and attituderequired to learn.
    • Proven experience in identifying target audiences and creatively devising and leadingacross-channels marketing campaigns that engage, educate and motivate.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends).
    • Experience in setting up and optimizing Google Adwords campaigns.
    • Numerically literate, comfortable working with numbers, making sense of metrics andprocessing figures with spreadsheets.
    • A sense of aesthetics and a love for great copy and witty communication.
    • Up-to-date with the latest trends and best practices in online marketing andmeasurement.
    • Drive ATL, BTL, and TLL marketing activities across offline and online platforms.
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