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    Senior Associate - Bengaluru, India - Furlenco

    Furlenco
    Furlenco Bengaluru, India

    1 hour ago

    Default job background
    Human Resources
    Description

    Roles and responsibilities-

    Manage DM channels:

    • Manage all digital campaigns, from execution to optimization and performance analysis
    • Drive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohorts
    • Ideate & own digital paid media strategy for all digital channels: SEM, Facebook, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc.
    • Work with affliate partners to optimize install & conversion campaigns
    • Monitor key performance indicators (KPIs) across digital channels, analyze campaign data, and generate reports to evaluate performance and identify areas for improvement. Provide actionable
    • insights and recommendations based on data analysis

    User Engagement & Retention:

    • Strategize and create user journeys and communication on Moengage/other CRM tools
    • Oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message)
    • Provide strategic directions to increase revenue generated through Furlenco's app by driving higher installs and nurturing app leads
    • Leverage data to understand user conversion funnels, LTV/CAC, and cohort behavior to design
    • influential in-app marketing campaigns that will improve app behavior or reduce churn

    Requirements and Skill Set-

    • Demonstrated ability in executing results, with strong attention to detail
    • Prior experience in E-commerce preferred with a specialization in Digital Marketing
    • Experience in handling large scale campaign optimization
    • 2 to 3 years of relevant experience in Paid advertising, mainly Meta Ads, Google Ads and CRM tools like Moengage
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