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    Head - Marketing - Fashion Industry (8-16 yrs) - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Head - Marketing


    Key Responsibilities:

    • Lead the overall calendar of integrated 360marketing and brand campaigns across channels digital, print, instore.
    • Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.


    Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.


    • Work closely with the founder/ CEO and other functional heads to align with business goals.
    • Monitor and analyse campaign effectiveness across ATL, BTL and digital (Facebook & Google) and consistently improve impact and ROI.
    • Design, develop & implement effective and consistent media engagements across formats.
    • Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
    • Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
    • Identify and build a base of influencers independent persons who can drive positive brand engagement.
    • Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
    • Manage Customer Analytics with an aim of leveraging crosssell, upsell, and servicing opportunities to existing customers

    Skills and Experience:

    • 812' experience in lifestyle retail marketing and Brand Management
    • Strong understanding of messaging (customer/influencer) and positioning
    • Excellent communication skills (written and verbal)
    • Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously
    • A handson, participative, leadership style that encourages creative problem solving
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