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    Executive Marketing Manager - Ahmedabad, India - Linear IT Solution And Staffing Service

    Linear IT Solution And Staffing Service
    Linear IT Solution And Staffing Service Ahmedabad, India

    Found in: Talent IN C2 - 23 hours ago

    Default job background
    Full time
    Description

    Responsibilities:

    l Analyzing business potential, conceptualize & execute strategies to drive sales, augment turnover and achieve desired targets.

    l Deploying suitable market research tools to gauge market trends & competitor activities, consumer behavior, etc. to gain a competitive edge.

    l Driving marketing initiatives to achieve goals. Initiating and developing relationships with target organizations for business development.

    l Manage all marketing strategies and campaigns by working with vendors and marketing team members

    l Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups

    l Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads.

    l Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed.

    l Track marketing campaigns, events, e-marketing and subscriber lists, and other necessary information in CRM systems.

    l Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral.

    Requirements and Skills:

    l Marketing in Corporate General Insurance.

    l Work in customer relationship management.

    l Managing and directing a sales team.

    l Excellent written and verbal communication skills.

    l Dedication to providing great customer service.

    l Work as sales team member.

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