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    Marketing Executive - Bengaluru, India - Kapiva

    Kapiva
    Kapiva Bengaluru, India

    1 day ago

    Default job background
    Accounting / Finance
    Description
    About Role

    The primary scope of this role would be to support brand building efforts on the various solution-area(s) under the Kapiva portfolio of products.

    The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.


    Job responsibilities:
    Project management of task items basis the strategic objectives for the solution area(s)

    Market Understanding:
    Understanding of the TG, their trigger & barriers; competitive landscape, etc
    New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc

    Communication Development:
    Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc

    Data Analytics:
    Actively driving measurement & learnings for various marketing initiatives

    Stakeholder Management:
    Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors
    Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success.


    Location:
    Bangalore


    What we are looking for :

    • Bachelor's degree in Communication, business administration, or related field.
    - ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing

    • Highly motivated & Selfdriven, enthusiastic team player
    • Ability to manage multiple projects simultaneously
    • Passionate about building a consumer brand
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