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    Assistant Manager - Mumbai, India - The Viral Fever

    The Viral Fever
    The Viral Fever Mumbai, India

    2 weeks ago

    Default job background
    Arts / Entertainment / Publishing
    Description

    Job Description

    This role entails the following –

    • Understand brand briefs/brand challenges and recommend effective solutions within the resources indicated with a core focus on developing long-standing client relationships and maximizing client value
    • Drive ideation across all relevant offerings through brainstorming sessions with the respective teams

    Working closely with –

    Sales team – Interpret brief from the sales team and understand the brand positioning, Key Marketing Challenges, and Brand Objective and suggest a formidable solution within the gamut of the resources available and basis criteria that are set by the brand (duration, budgets, etc.). Create proposal decks with complete content & marketing solutions including roll-out plans and KPIs

    Client Team - during the execution process liaising between the client and the relevant execution team members internally.

    Creative Team - ideating on the proposed solution, maintaining timelines, and ensuring that content is in line with the channel as well as the brand brief.

    Social Media Team - to ensure that all our content is being published and pushed live as per the social calendar set for every campaign and within pre-set brand guardrails.

    Account Management Team – ensuring smooth project management with timely apprising and information sharing with the client.

    In addition to this, the candidate will be responsible for some key duties as a BUSINESS INTELLIGENCE function:

    • Media Industry Updates - to share market knowledge of various industries by scanning various news, media, and industry news portals
    • Campaign Research - to keep abreast with what other publishers are offering in the market, case studies of innovative offerings, knowledge of new technology in media / social
    • Competition Analysis - Scan various competition sites and see the brands that are running on other sites and share with the sales team periodically.

    Skills Required

    This role requires an enthusiastic & self-motivated individual capable of managing Brand partnerships, Business Development, and Brand Solutions.

    • Can demonstrate creativity and the ability to take initiative.
    • Can lead teams to achieve shared strategic goals & targets of clients & internal stakeholders.
    • Can provide breakthrough ideas and function effectively in a highly dynamic environment
    • Can strike the right balance between storytelling, marketing, creativity, and commercial acumen
    • Has the ability to narrate stories for the seamless understanding of the solutions and translate this to the PowerPoint deck
    • Has good understanding & knowledge of digital space

    Preferred Qualification

    Postgraduate/ diploma in Mass Communication / MBA (Marketing)

    Prior Relevant Experience of 3 – 5 years in Marketing/ brand solutions/ sales support/ account management at a Digital Media Publishing entity / Media Agency / Creative Agency

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