- Work closely with the various brand teams to deliver on strategic & tactical brand objectives.
- Co-create annual digital strategy and rollout calendar for each brand.
- Manage content and performance of social media handles for lead brands.
- Create briefs for digital marketing campaigns for agency partners & ensure successful execution.
- Monitor paid media campaign performance and make recommendations for enhancements.
- Identify areas of innovation for the organization across functions and lead pilots and subsequent rollout of the same.
- Organic engagement and performance versus relevant competition for social media handles
- Timely and error-free executions of all campaigns
- Proactiveness to participate in relevant trending conversations online
- Quality of creative assets developed in terms of formats and overall aesthetics
- New innovations and interventions identified for the brands/organization
- 3-4+ years of experience in Digital marketing with a leading FMCG/Alcohol Beverages/Liquor company /leading digital agency.
- MBA (Marketing) from a reputed B school
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Assistant Manager - Mumbai, India - Allied Blenders & Distillers Ltd.
Description
To create and execute digital marketing plans developed to meet brand and business objectives.
Responsibilities:
Experience
Education