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    Manager - Analytics - Mumbai, India - Rustomjee

    Rustomjee
    Rustomjee Mumbai, India

    9 hours ago

    Default job background
    Description
    Analytics Manager


    • Understand the structure of the business, the customer journey & technology used today along with its respective objectives
    • Work closely with CRM, Sales MIS & Marketing teams to assess the processes and data inputs at different stages
    • Understand all data points currently captured in the system & suggest improvements, keeping data accuracy & sufficiency in mind
    • Identify scope of improvements problems within the business, using data modeling techniques
    • Give solutions for authentic data capturing & verification in the system. Run workshops and training sessions to enable authentic & accurate data capturing
    • Conduct/oversee rectification & update of historical data, if needed
    • Perform initial analysis to assess the quality of the data, further analysis to determine the meaning of the data & final analysis to provide additional data screening, using advanced computerized models to extract the data, if required
    • Enable automated monitoring of KPIs of Sales & Marketing teams (sites & central) as against the annual operating plan, for short, medium & long term performance monitoring & thereby improving efficiency
    • Analysis of sourcing channels' (CP, Pre sales & Loyalty) performance & efficiency and suggest improvements in the same
    • Implement Customer understanding & behavior analytics at each stage of purchase, for each segment. This may also include analyzing data from primary research
    • Prepare visuals & reports based on analysis and present to management
    • Automate periodic market & competition analytics through integration with / use of external market data providing tools
    • Communicate & understand from seniors, the business decisions that need to be made using data analytics
    • Persuade internal and external stakeholders of the benefits of new technology or strategies in analytics
    • Participate in the implementation of new technology and systems & oversee integration with analytical tools
    )
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