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    Search Engine Optimization Manager - Bengaluru, India - Lifesight

    Lifesight
    Lifesight Bengaluru, India

    Found in: Talent IN 2A C2 - 2 days ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

    Position Overview

    We are looking for an SEO specialist with strong technical knowledge. You'll be responsible for our organic growth, and programmatic SEO projects, and own our website's (built on Next JS) technical SEO checks.

    What You'll Do

    Conduct keyword research for our target market - eCommerce, retail, and agencies to drive the SEO strategy for top level & sub-themes, focused on intent, volume, difficulty & other metrics.

    ● Provide strategic inputs to the content team for keyword-mapped topics, themes, pillar content, and formats & create trackers to review organic content performance.

    ● Act as the webmaster for our website powered by Next JS

    ● Drive strategic on-page optimizations, off-page projects in backlinking, and Technical SEO.

    ● Drive strategic ideas for new content formats, content layouts with rich media, overall website structure & content mirco-site architectures.

    ● Drive & manage SEO performance for all content real-estates from the main website, blog, template library, academy, & other micro-sites.

    ● Be proficient with SEO tools including Ahrefs, SEMrush, Screaming Frog, or similar software

    ● Create and manage timelines, perform technical website audits, review on-page visits, and site architecture reviews to ensure peak performance and speed optimization

    You are perfect for the role if you..

    Proven SEO & organic traffic lift experience.

    ● Solid understanding of SEO, Content Marketing, UX, and Information Architecture.

    ● In-depth experience with website analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush).

    ● Knowledge of ranking factors and search engine algorithms.

    ● Up-to-date with the latest trends and best practices in SEO.

    ● Minimum of 5 years of experience

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