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    Business Analyst - Bangalore Urban, India - Valiance Solutions

    Valiance Solutions
    Valiance Solutions Bangalore Urban, India

    1 week ago

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    Description

    About Us

    Valiance is a leading AI consulting firm based in Delhi NCR, India, specializing in providing cutting-edge solutions across AI, data engineering, and cloud platforms. With a dedicated team of over 120 professionals skilled in data science, generative AI, cloud engineering, and computer vision, we serve a primary market in the US and India. Our mission is to empower businesses with innovative technology solutions that drive growth and efficiency.

    Job Description:

    We are looking for a Marketing Analytics Specialist with a strong background in web analytics, digital campaign analytics, and marketing funnel analytics. The ideal candidate will have a passion for analyzing marketing data and translating it into actionable insights that can drive strategic decisions and improve overall marketing effectiveness.

    Responsibilities

    • Design and execute analyses to understand the effectiveness of various marketing campaigns and channels.
    • Monitor and analyze marketing funnel performance, identifying areas for improvement and optimization.
    • Utilize SQL for data extraction, manipulation, and analysis, delivering insights that inform marketing strategies.
    • Employ Python for advanced data analysis tasks, enhancing the depth and efficiency of insights generated.
    • Independently present findings and recommendations to both technical and non-technical team members, ensuring clear communication and actionable advice.
    • Collaborate with marketing and sales teams to align on objectives, share insights, and drive the implementation of data-driven strategies.
    • Stay up-to-date with the latest trends and technologies in marketing analytics, continually seeking ways to improve our processes and outcomes.

    Functional Skills:

    • 3-5 years of experience in web analytics, digital campaign analytics, and marketing funnel analytics.
    • Proven ability to analyze complex datasets and provide strategic insights and recommendations.
    • Experience with A/B testing and other quantitative testing methodologies.
    • Strong understanding of marketing metrics and KPIs.

    Technical Skills:

    • Proficiency in SQL is required.
    • Experience with Python is a strong plus.
    • Familiarity with analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI).
    • Knowledge of CRM systems and digital marketing platforms.

    Personal Skills:

    • Excellent communication skills, with the ability to clearly present data-driven insights to diverse audiences.
    • Strong analytical and problem-solving abilities.
    • Ability to work independently and as part of a team.
    • High level of initiative and drive, with a commitment to continuous learning and improvement.

    Interested candidates, please submit your resume along with a cover letter highlighting your relevant experience and why you're the perfect fit for this role.

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