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    Performance Marketing Lead - Mumbai, India - Anlage Infotech

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    Full time Technology / Internet
    Description
    Hi All, We are currently looking to hire Performance Marketing Lead for a Leading Digital Media Agency.

    The position is based in Mumbai.

    Interested candidates please feel free to share your profile at

    Campaign Management:
    and execute data-driven performance marketing campaigns across various channels (e.g., Paid Search, Paid Social, Display Advertising, Affiliate campaign objectives, KPIs, and budgets aligned with overall business goals.campaign creation, optimization, and testing through iterative manage relationships with vendors and partners.

    A/B testing and analyze data to identify opportunities for improvement and maximize campaign performance.

    Channel Expertise:

    abreast of the latest trends and innovations in performance marketing recommend new channels with high potential for expertise in at least 2-3 core channels based on company needs.


    Data Analysis & Reporting:

    analyze, and interpret performance data from various sources.insightful reports and presentations that effectively communicate campaign performance and metrics and trends to inform campaign optimization and future strategies.


    Budget Management:

    and manage performance marketing budgets effectively to optimize adhere to budget forecasting models.collaboratively with finance and other teams to ensure efficient budget utilization.


    Teamwork & Collaboration:

    closely with cross-functional teams (e.g., product, sales, marketing) to ensure campaign alignment and mentor junior team members, fostering a culture of continuous learning and improvement.effectively with stakeholders at all levels, providing clear and concise updates on campaign performance.



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