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    Content Marketing Lead - Mumbai, India - Cedar Management Consulting International

    Cedar Management Consulting International
    Cedar Management Consulting International Mumbai, India

    1 week ago

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    Description

    Cedar Management Consulting International ) is a global boutique management and technology consulting firm with offices globally. Since 1985, Cedar's team has been assisting clients in the area of strategy, process, strategic human capital, and business technology, across industries, with a strong focus on the financial services sector. Its heritage includes being part of the former $1 Billion Renaissance Worldwide, whose leadership included the creators of the Balanced Scorecard –a leading strategy-deployment and performance management tool in today's World. As a general management consulting firm, it assists clients across these areas in an integrated fashion – from strategy formulation to execution and implementation. For more information, please visit our website.

    Cedar's group unit, IBS Intelligence ), has been the definitive source for independent, in-depth news, research and analysis of the financial technology market globally. Headquartered in the UK with offices around the world, IBSI has an integrated offering which includes a comprehensive research report portfolio, an active news platform, a range of value-added-services, and the iconic IBS Journal, which has been a key publication for the overall financial services industry globally. Its research covers all key areas of banking technology systems, and over 350 suppliers – both in terms of legacy banking systems, and also new age financial technology firms. This strong financial technology proposition adds immense value to the technology consulting practice of Cedar, where clients appreciate in-depth research offerings on their industry from IBS Intelligence. For more information please visit the IBS website.

    The Cedar-IBSi platform also runs the Cedar-IBSI FinTech Lab, a BankTech/B2B FinTech accelerator that has been home to 35+ successful FinTech's since 2017 and aims to become the go-to FinTech Lab in the region in the years to come.

    Cedar's independent Venture Capital fund, announced in 2023, will leverage the strong knowledge and intelligence backbone of Cedar-IBSi's 30+ year track record in global financial services and technology research and consulting. The $30-50 million fund will build a portfolio of 15-20 companies with a strong focus on the BankTech and B2B FinTech space, hoping to create value for founders in multiple strategic areas beyond the capital.

    Key Responsibility Areas:

    1. Content Planning:

    • Create a content schedule with creative requirements.
    • Maintain an editorial calendar.
    • Regularly update content details like meta descriptions and tags.

    2. Content Creation and Execution:

    • Produce various types of content, including articles, graphics, and multimedia.
    • Regularly audit, update and review website content.
    • Review news articles and M&A content for brand compliance.
    • Review and edit video content, including meta descriptions and tags.
    • Plan and prepare newsletter content. Do final checks on newsletter content.
    • Create content for email marketing campaigns.

    3. Corporate Communications:

    • Review corporate communications as per set standards.
    • Send out press releases.

    4. Analytics and Reporting:

    • Prepare weekly reports on content and social media performance.

    5. Meetings and Coordination:

    • Attend marketing meetings and coordinate with different teams for creatives and other content-related work.

    Fundamental Skill Set:

    • Planning: Ability to plan and schedule content effectively.
    • Content Creation: Skilled in writing and creating diverse content types.
    • Analytical: Able to analyze content performance and use insights for improvement.
    • Communication: Good at communicating ideas and information clearly.
    • Independent Working: Capable of managing projects & tasks independently.

    Content Writing Expertise / Skills:

    • Content Variety: Able to create different types of content like articles, emails, and newsletters, social media posts, blogs, and website content. Ability to craft compelling narratives to resonate with the target audience for different brands.
    • SEO Knowledge: Understands SEO principles for better content visibility.
    • Quality Control: Strong editing and ensuring content quality.
    • Research: Skilled in researching to create accurate and relevant content.
    • Reporting: Can compile and present content performance reports.

    Qualification & Experience:

    • Bachelor's/Master's degree or MBA from a top-tier institute.
    • 6 - 8 years of relevant work experience.
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