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    Digital Marketing Manager - mumbai, India - Axis My India

    Axis My India
    Axis My India mumbai, India

    3 hours ago

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    Description

    Responsibilities:

    • Developing and managing company digital assets - Websites, apps, analytics and databases.
    • Manage digital agency relationship: Oversee and coordinate with the digital agency to ensure alignment with marketing goals and maximize the effectiveness of campaigns across the Growth & Retention cycle
    • Optimize user acquisition channels: Identify, test, and scale high-performing acquisition channels for the "Axis my India app," including paid advertising, social media, content marketing, whatsapp, outbound calls and influencer partnerships.
    • Enhance user retention and engagement: Develop and implement strategies to improve user onboarding, engagement, and retention for the "Axis my India app," including personalized messaging, reward, and in-app events.
    • Conduct data-driven analysis: Analyze user behavior, campaign performance, and market trends to identify opportunities for optimization and growth for the "Axis my India app," utilizing tools like Google Analytics 4.
    • Utilize Firebase Cloud Messaging (FCM) or equivalent: Leverage FCM to send targeted push notifications and engage users effectively.
    • Implement Generative AI: Utilize Generative AI tools to enhance marketing efforts, including content creation, personalization, and campaign optimization.
    • Collaborate with cross-functional teams: Work closely with product, design, and engineering teams to ensure a seamless user experience and drive continuous improvement for Axis my India assets

    Qualifications:

    • Proven experience: 5+ years of experience in digital marketing, with a demonstrated track record of success in acquiring and retaining users for apps.
    • Target audience expertise: Empathy towards the needs, preferences, and behaviors of users in Tier 2 towns and villages.
    • Digital agency management: Experience in managing relationships with digital agencies and ensuring effective collaboration.
    • Data-driven mindset: Strong analytical skills and the ability to derive insights from data to inform decision-making.
    • Hands-on experience with tools: Proficiency in Google Ads, Meta Ads, Google Analytics 4, Firebase Cloud Messaging, AppsFlyer (or equivalent) and Generative AI tools.

    Bonus Points:

    • Familiarity with regional languages: Proficiency in languages spoken in Tier 2 towns and villages.
    • Experience with mobile app analytics tools: Knowledge of tools like AppsFlyer, or Mixpanel.
    • Experience in ASO (App Store Optimization): Understanding of how to optimize app store listings to improve visibility and downloads for the "Axis my India app."
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