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    Marketing Manager - Mumbai, India - InCred Financial Services

    InCred Financial Services
    InCred Financial Services Mumbai, India

    4 days ago

    Default job background
    Accounting / Finance
    Description

    We are seeking a talented and experienced Education Loan Marketing Manager to lead our

    marketing efforts for education loan products and services. The ideal candidate will possess a

    deep understanding of the education financing landscape and will be responsible for developing

    and executing strategic marketing initiatives to promote our education loan offerings.

    Position Marketing Manager (Education Loan)

    Experience: 5 to 6 years

    Location Andheri, Mumbai

    Key Responsibilities:

    Develop Marketing Strategies: Create and implement comprehensive marketing plans to promote education loan products and services. Identify target demographics, analyze market

    trends, and develop strategic messaging to effectively reach prospective borrowers.

    Community Engagement Strategy: Build a student's communities and develop plans to build

    and nurture relationships with members. Create compelling content to engage community

    members and drive meaningful interactions. Curate relevant content from various sources and

    share it with the community to spark discussions and facilitate knowledge sharing.

    Event and Sponsorship: Plan, organize, and execute a variety of events including study

    abroad event, webinars, seminars, and sponsorship events. Oversee event setup, registration,

    and onsite management. Work closely with vendors to ensure seamless execution.

    Brand tie-ups : Develop and maintain relationships with key stakeholders at target brands.

    Pitch partnership opportunities to potential brand partners, highlighting the value proposition and

    benefits of collaboration. Negotiate partnership terms, including discounts, promotions, and

    exclusive offers, to create compelling value propositions for students. Coordinate the

    implementation of partnership agreements, ensuring seamless integration with our

    organization's platforms and channels.

    Content Development: Develop engaging and informative content tailored to the needs of our

    target audience. This includes blog posts, articles, videos, infographics, and other marketing

    materials that highlight the benefits of our education loan products and provide valuable

    information on financial aid and student loan management.

    Lead Generation: Drive lead generation efforts through various marketing channels including

    digital advertising, social media, email campaigns, and partnerships with educational institutions

    and organizations. Develop targeted campaigns to attract students, parents, and education

    professionals seeking financing options.

    Brand Awareness: Build and maintain brand awareness for our education loan offerings

    through targeted marketing campaigns, events, and community outreach efforts. Collaborate

    with internal teams to ensure brand consistency across all marketing materials and channels.

    Partner Partnership and engagment: Identify and cultivate strategic partnerships with

    educational institutions, student organizations, financial advisors, and other relevant

    stakeholders. Collaborate with partners to promote our education loan products and services to

    their audiences and enhance our reach within the education community. Regular interaction and

    engagement with partners.

    Campaign Analysis and Optimization: Monitor and analyze the performance of marketing

    campaigns, tracking key metrics such as lead conversion rates, ROI, and customer acquisition

    costs. Use data-driven insights to optimize marketing strategies, refine target audience

    segmentation, and improve campaign effectiveness over time.

    Qualifications:

     Bachelor degree in Marketing with minimum of 5 to 6 years of experience in

    marketing, with a focus on financial services, preferably in the education lending sector.

     Strong understanding of Education loan products and services.

     Proven track record of developing and executing successful marketing strategies and

    campaigns.

     Excellent communication and interpersonal skills, with the ability to build relationships

    and influence stakeholders at all levels.

     Creative thinker with the ability to develop innovative marketing initiatives and solutions.

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