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    Fasal - Manager - Marketing (5-9 yrs) - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Manager - Marketing

    Responsibilities:

    BTL Strategy Development:

    Develop comprehensive below-the-line marketing strategies aligned with Fasal's brand objectives, business goals and target audience.

    Campaign Planning and Execution:

    Lead the planning and execution of BTL marketing campaigns, including offline activations, events, experiential marketing and point-of-sale materials.

    Coordinate with internal teams and external vendors to ensure seamless execution and delivery of campaign assets.

    CRM Program Management:

    Develop and manage the CRM program to enhance customer engagement, retention, and loyalty.

    Implement strategies for customer segmentation, lifecycle management, personalized communication, and customer journey mapping.

    Data Analysis and Insights:

    Utilize CRM data and analytics tools to analyze customer behavior, trends, and preferences.

    Extract actionable insights to optimize BTL and CRM strategies, improve customer targeting, and drive data-driven decision-making.

    Customer Communication:

    Develop and execute personalized and targeted communication campaigns through various channels, such as email, SMS, push notifications, and direct mail.

    Craft compelling messaging to engage customers and drive desired actions.

    Cross-functional Collaboration:

    Collaborate with cross-functional teams, including marketing, sales, operations, and customer service, to align BTL and CRM efforts with overall business objectives.

    Ensure seamless integration and consistent customer experiences across touch points.

    Vendor Management:

    Identify and manage relationships with external vendors, agencies, and partners for BTL and CRM initiatives.

    Evaluate vendor performance, negotiate contracts, and ensure deliverables are met within budget and timeline.

    Measurement and Reporting:

    Develop and maintain key performance indicators (KPIs) to monitor the effectiveness of BTL and CRM initiatives.

    Provide regular reports and insights to stakeholders, highlighting campaign performance, customer engagement, and ROI.

    Preferred Skills & Experience:

    - MBA / PGDM / ABM from a reputed Institute.

    - 5+ years of experience in marketing (agri-business experience is preferred).

    - Work experience in Marketing function preferably in rural Markets.

    - Experience running successful marketing campaigns

    - Strong communication and interpersonal skills with aptitude in building relationships with professionals at all organizational levels

    - The inclination to use technology as a tool for all service offerings

    - Ability to adapt to a dynamic and constantly growing environment

    Startup experience is a plus

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