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    Associate- Marketing Operations - Bengaluru, India - Games24x7

    Games24x7
    Games24x7 Bengaluru, India

    Found in: Talent IN 2A C2 - 2 days ago

    Default job background
    Technology / Internet
    Description

    Introduction

    Games24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming

    company, offering awesome game playing experiences to over 100 million players through our

    products - RummyCircle, India's first and largest online rummy platform, My11Circle, the

    country's fastest growing fantasy sports platform.

    A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two

    New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the

    computer lab and discovered their shared passion for online games. We've always been a

    technology company at heart, and over the last decade and a half, we've built the organisation

    on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial

    intelligence, and machine learning to provide immersive and hyper-personalised gaming

    experiences to each of our players.

    Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar

    Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly

    innovating and offering novel entertainment to players

    Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New

    Delhi, Miami, and Philadelphia.

    Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.

    What are we looking for?

    Position Title : Marketing Operations Associate, My11Circle

    Position/Role Description

    Marketing Operations Associate works with the Marketing team, supporting various existing marketing campaigns and helping in launching new ones.

    This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement innovative marketing strategies and use the most cutting-edge marketing tools to implement various campaigns.

    This role requires you to closely work with Associate Marketing Manager (AMM) or Marketing Manager (MM) to execute and manage Mediabuy campaigns. This role will need you to get your hands dirty to execute things at rapid pace to deliver results. This role will also require you to coordinate closely with brand team, creative team, business operations team to achieve the pre-defined monthly targets.

    General Accountabilities/Job Responsibilities

    · Data analysis - Monitoring campaign performance through rigorous data analysis and then coming up with data-backed insights

    Requirement gathering – interacting with the internal stakeholders to understand all the requirements from the proposal stage till taking the campaigns live.

    · For in-house campaigns, all the operational work for taking the campaign live or updating the campaign & sending out related communications to be managed. The task here is inclusive of coordinating with the creative team to get the final designs, getting them uploaded, designing & executing a process to identify key performance indicators and to track them. Working with the Business Intelligence team in getting these key performance indicators captured & scheduling reports for further analysis

    · Coordinating with the internal teams- creative design, Developers, Testing Team, Business intelligence, Legal to ensure that all the identified requirements are met

    · Estimating the time required and meeting the timelines in the process.

    · Proof-reading all communication elements

    · Regular monitoring of standard contests on the platform and optimizing them as per external environment

    · Maintaining a record of all the payments made in the marketing campaigns, getting it approved and cleared from the finance department

    · Liaising with the Business Intelligence team to ensure that all the marketing campaigns related data is recorded at our end.

    · Reports of new or existing marketing campaigns covering all the metrics to be maintained

    Job Specifications

    [E - Expected] [D – Desirable]

    · E- B.Tech /MBA/ any graduate or post graduate from a well reputed college and a hunger for learning and implementing marketing.

    · E – 1-2 experience in online marketing

    · E - Ability to handle data

    · E - Attention to details

    · E - Excellent communication (verbal and written)

    · E – Data analysis in Excel

    · E – Past experience in performance marketing

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