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    AM - Marketing operations – BTL Activation - Bengaluru, India - Antara Senior Care

    Antara Senior Care
    Antara Senior Care Bengaluru, India

    3 days ago

    Default job background
    Healthcare
    Description

    Key Responsibilities:

    • Develop marketing initiatives to ensure brand visibility and awareness for lead generation and business outcomes
    • Plan and execute on-ground initiatives (RWA activation/partner events/exhibition stalls /roadshows)to create a brand recall and awareness amongst relevant stakeholders
    • Executing tie-ups and promotional activities
    • Understand regional-specific market needs to forecast & plan BTL Strategy
    • Coordinate with creative agency & vendors to design, print & dispatch all brand & product related POS materials
    • Supervise procurement & execution of various print materials/marketing collaterals eg: brochures, danglers, wobblers, hoardings, sun boards, leaflets, newsletters etc
    • Responsible for establishing a strong network of vendors / Agencies for various promotional activities planned for the respective regions.
    • Monitor progress, analyze & publish daily/weekly performance reports to identify issues and opportunities
    • Adherence to brand guidelines for all creative creation and marketing initiatives

    Handling vendor invoicing & ensure their timely payments for maintaining healthy relations & goodwill of the organization

    NETWORK OF INTERACTION

    • RELATIONS: Vendors engaged in providing services
    • RELATIONSHIPS: Marketing team, commercial team & sales corporate & regional teams

    MINIMUM REQUIREMENTS

    • Candidate should be a Postgraduate, preferably in marketing
    • Flexible individual with the ability to multitask with 3-5 years of experience in offline marketing, BTL campaigns
    • Excellent relationship management, communication, and analytical skills
    • Expertise on MS Office, Word, PowerPoint, and Excel
    • Looking for someone who can align business priorities with multiple stakeholders and get things done
    • Local language is mandatory
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