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    Wavemaker | Group Head - Audience Strategy - Mumbai, India - GroupM

    GroupM
    GroupM Mumbai, India

    1 hour ago

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    Description

    Description

    Position at Wavemaker Job title: Group Head - Audience Strategy Reporting to: Client Lead Location, Country: India Brief role description : Wavemaker is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. 3 best things about the job: 1.Work in a truly integrated team 2.Opportunity to evolve your knowledge and skills constantly. 3.Access to regular trainings and resources that are unavailable elsewhere About Wavemaker We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers' brand decisions and experiences through media, content, and technology. We have one single attitude – Positive Provocation. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other's backs through our inclusive culture. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you. Our attitude of Positive Provocation is enabled by:
    • The deep Knowledge we have of our clients' business
    • The confidence to Challengewhat's gone before
    • The Support to go further than we thought possible Core responsibilities:

    Ensuring FPD integration both from a planning perspective, ensuring scaling and relevant deployment

    FPD first planning across brand portfolio and efficiency optimization

    Drive audience solutions like ADH and Bridge for planning and deployment

    Integration of CRM and CDP from an audience lens across brand plans

    Use of analytics for audience building and prioritization

    Building and operationalizing the FPD architecture (collection, enrichment , deployment ,measurement etc )

    The Candidate:

    5 -6 years of experience

    Knowledge of Digital media planning and strategy

    Comfortable with cohort-based audience planning on Meta and Google

    Broad knowledge of media basics and owned asset marketing

    Must have worked on developing campaign reports and analysis

    Comfortable with accessing data from platform dashboards

    Developing campaign result presentations for various stakeholders

    Operational Knowledge of Platform execution on Meta and Google

    Working on custom audience segments developed from owned asset audiences and platform cohorts

    Worked on first party data audiences and owned platforms

    Understanding of business strategies, growth marketing

    Worked on performance campaigns for portals and apps

    Some experience in Data Science and Analytics

    In 3 -6 Months

    Understanding how CDP works and data flow into and out of CDP

    How can CDP audiences be created brand wise and how are they scaled?

    Exploring what attributes are needed for audience enhancement

    Developing and enhancing the audience blueprint for all brands

    In 1 Year

    Become a Data and Audience champion

    Lead conversations on driving business outcomes using data.

    Become an evangelist for audience to outcomes-based planning approach

    We are a part of GroupM, WPP's global media investment management company.

    Discover more on , and We are an equal opportunities employer.

    All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age. More about GroupM About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. Discover more about GroupM at Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn -
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