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    Copy Manager - Mumbai, India - Schbang

    Schbang
    Schbang Mumbai, India

    Found in: Talent IN 2A C2 - 1 week ago

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    Description

    Experience: 4-5 Years

    Responsibilities:

    • Lead the creative strategy and development of marketing automation and omnichannel personalised campaigns.
    • Collaborate with cross-functional teams and internal teams, including Marketing Automation Specialists and Executives to understand project/campaign objectives and customer insights.
    • Conceptualise compelling ideas for communication across different channels including emails, landing pages, banners, Whatsapp creatives, and other creative elements
    • Develop innovative and personalised customer experiences through dynamic content and targeted messaging across various touchpoints.
    • Ensure consistency in brand messaging, verbal identity, and tone of voice across all marketing automation campaigns.
    • Stay up-to-date with industry trends and best practices in marketing automation and creative writing, and propose new ideas to enhance campaign performance.
    • Manage the MarTech Creative team and provide creative direction and guidance to a team of copywriters and ensure the timely delivery of high-quality assets.
    • Collaborate with internal stakeholders and external partners to manage project timelines and delivery standards.
    • Continuously evaluate and refine the creative process, tools, and workflows to increase efficiency and productivity.
    • Mentor and inspire team members, fostering a culture of innovation, collaboration, and continuous learning.
    • Lead multiple projects from conception to completion in accordance with deadlines.

    Skills required:

    • A bachelor's degree (or its equivalent) in business or marketing.
    • Work experience as a Sr. Copywriter in the advertising or marketing field
    • Prior experience managing a team of Jr. Copywriters
    • A minimum of five years of experience in creative direction
    • The capacity to collaborate with clients to comprehend their needs and develop a creative vision that adheres to client mandates.
    • Experience in producing marketing and advertising campaigns, from establishing the vision and messaging framework to ensuring delivery is completed on schedule
    • Prior experience working on copy for direct marketing channels like Email, Push Notifications, SMS and Whatsapp is preferred
    • Outstanding interpersonal abilities to interact with stakeholders, internal teams, and clients clearly and effectively while communicating the creative vision, concepts, ideas, and solutions
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