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    B2B - Marketing Lead - Bengaluru, India - PhonePe

    PhonePe
    PhonePe Bengaluru, India

    3 hours ago

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    Description

    About PhonePe Group:

    PhonePe is India's leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

    Culture

    At PhonePe, we take extra care to make sure you give your best at work, Everyday And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us

    Responsibilities:

  • Product Marketing Strategy: Own the local maxima for PhonePe Ads.
  • Define and execute roadmap for building awareness & recall for PhonePe Ads with cross-collaboration with sales, marketing and product teams.
  • Market Landscaping and Research: Talk to customers/advertisers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.
  • Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole
  • Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.
  • Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demos.
  • Enable sales and business teams with lead generation, and industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnels
  • Intelligence: Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence

    • PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
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