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    Digital Marketing Specialist - Mumbai, India - Tanla Platforms Limited

    Tanla Platforms Limited
    Tanla Platforms Limited Mumbai, India

    5 days ago

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    Description

    We are looking for looking for Digital Marketing Specialist.

    Location- Mumbai/ Gurgaon

    Qualification- Bachelor's in communications or MBA in Marketing

    Years of experience- 4+ years of experience B2B/ Saas organization.

    Job Responsibilities:

    • Develop social media plans for all our subsidiaries.
    • Responsible for always on content creation & establishing creative best practices.
    • Responsible for leading the growth of our social media channels.
    • Develop and execute engaging campaigns across their platforms and capture different consumer insights.
    • Review and analyze social media KPIs to identify trends and key insights, creating monthly & annual reports for social media.
    • The candidate will oversee day-to-day social media and community activities including coordinating & creating content to support daily posts, moderating online community discussions, and responding to comments on the various social media platforms and to community inquiries.
    • Implementing customer marketing & employer branding campaigns across social.
    • Basic level website management, SEO & SEM
    • Basic level knowledge of marketing automation platforms.

    Knowledge and Skills:

    • Strong knowledge of best practices for organic growth across social channels.
    • knowledge of tools like Social Bakers, TalkWalker, Hubspot
    • Proficiency in social media platforms like LinkedIn, Twitter, Facebook & Instagram.
    • Has basic knowledge of website tools like GA4, Wordpress etc.
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