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    Senior SEO Analyst - Chennai, India - Cynosure Corporate Solutions

    Cynosure Corporate Solutions
    Cynosure Corporate Solutions Chennai, India

    1 week ago

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    Description
    Key Responsibilities:
    • Develop and Implement on-page and off-page SEO strategies with precision to enhance website rankings.
    • Conduct comprehensive keyword research and analysis to identify opportunities for website optimization.
    • Monitor and analyze website performance using advanced analytics tools like Google Analytics and Search Console.
    • Collaborate seamlessly with content creators to seamlessly integrate SEO best practices into content development processes.
    • Conduct thorough competitor research to identify industry trends and capitalize on opportunities.
    • Perform hashtag research to optimize social media visibility and enhance audience engagement.
    • Develop a detailed calendar plan for monthly festivals and observations, aligning social media activities strategically.
    • Execute social media optimization strategies to maximize brand reach and foster audience engagement.
    • Plan and execute campaigns on Google and Meta Ads platforms with a focus on driving optimal results.
    • Conduct in-depth keyword research for paid marketing initiatives to ensure targeted and effective campaigns.
    • Monitor and optimize ad performance based on key metrics such as click-through rates and conversion rates.
    • Collaborate closely with the marketing team to ensure that paid marketing strategies align seamlessly with overall business goals.

    Requirements

    Required Skills / Qualifications:
    • Proven experience as Sr. SEO Analyst or similar role, with a minimum of 8 years in digital marketing.
    • In-depth knowledge of search engine algorithms and ranking factors.
    • Proficiency in using SEO tools such as SEMrush, Screaming Frog, Ah-refs.
    • Prior experience in managing SEO for brand websites.
    • Ability to understand the performance of keywords and create demand for long-tail and short tail keywords.
    • Ability to manage SEO operators and vendors.
    • Experience with social media platforms and their optimization strategies.
    • Should be technically strong in paid marketing platforms, including Google Ads and Meta Ads would be a plus.
    • Strong analytical skills and the ability to translate data into actionable insights.
    • Excellent communication and teamwork abilities.
    • Updated with the latest trends and best practices in SEO and digital marketing.

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