Digital Marketing Manager - Mumbai, India - ITP Media Group

ITP Media Group Mumbai, India

5 days ago

Description

TP MediaGroup reaches an audience of more than 104.6 million people acrossthe Middle East and beyond through its leading websites portalssocial media platforms events conferences award ceremoniesmagazines books and social media influencers agency. We are one ofthe largest media companies in the Middle East with a portfolio ofmore than 80 brands. These brands include major international andregional names such as Time Out Arabian Business Harper s Bazaar GQand Construction Weeketc.
ITPMedia India produces a wide range of businesstobusinesspublications websites award programs events conferences directoriesand information services for key vertical markets in India. Itsportfolio includes construction healthcare hospitality and more.Each of ITP Indias offerings are dedicated to providing itsaudience with critical industry information and essential businessinsights which in turn help organizations across the region run andgrow their businesses moreeffectively.

Requirements

Forall the eight websites inIndia

Uploadingmanaging and monitoring clients web banners on websites andnewsletters

Maximisingweb banner visibility by running Google Ads campaigns to ensureoptimal engagement with clients targetaudience

Regularlygenerating banner reports on a weekly basis for maximizing outcomesand making datadrivendecisions

Deployingclients emailers and if need be customising creatives as per thebrief and managing to deliver the desired emailerreports

Runningclientbased paid campaigns on social media platforms like LinkedInFacebook andInstagram

Updatingthe editorial team on weekly basis with their respective websiteperformance and we chart out the best practices that can increasewebsitevisitors

Creatingdigital proposals based on our clients unique needs and updatedigital campaigns onCRM

Forthe ITP Indiaevents:

Developingmicrosites on Zoho Backstage with all the event details andmaintaining it with regular updates like speaker updates agendaupdatesetc.

Managingthe backend paid and nonpaidregistrations

Sendingdaily reports to the delegates acquisition team to track the numberand quality ofdelegates

Developingeventbased content for social media & EDM campaigns andexecute it to ensure maximum engagement with industryaudience

Runningeventbased paid campaigns on LinkedIn Facebook and Instagram topromote events and reach the targetaudience

Updatingevent promotional web banner on the respective magazine s websiteand newsletter to ensure maximum visibility andengagement

Creatingpost event reports and uploading post event videos on YouTubechannels which act as a document to explain the quality ofdiscussion grandeur of the event and effectiveness of digitalcampaigns for prospectiveclients

Key Responsibilities: Lead, manage, and inspire a team of writers,reporters, and contributors to produce high-quality content fordigital and print platforms. Develop and execute an effectivecontent strategy that aligns with the brand's objectives andresonates with our target audience. Plan, assign, write, and editarticles, features, and daily online news stories, ensuringaccuracy, consistency, and adherence to the brand's editorialstandards. Stay updated on industry trends, news, and developmentsto ensure the brand's content remains timely and relevant.Collaborate with internal and external stakeholders, includingindustry experts and partners, to enhance content quality andcoverage. Ensure the timely publication of content across variousplatforms, including the brand's website, social media channels,and print publications. Monitor and analyse content performancemetrics to make data-driven decisions for continuous improvement.Provide guidance and mentorship to team members, fostering aculture of creativity, innovation, and professional growth.Qualifications: Bachelor s degree in Journalism, Communications,English, or a related field. A minimum of five years of editorialexperience, prior experience in B2B publishing is preferred.Required Skills: Exceptional English written and verbalcommunication skills. Strong editorial skills including editing,proofreading, and fact checking. Creative thinker with a keen eyefor design and visual aesthetics. Excellent organisational andproject management skills. Proficient in using editorial softwareand tools. Strong knowledge of digital publishing platforms,content management systems, and SEO best practices. Paywallexperience. Project budget management skills. Desirable Attributes:Passionate about the GCC technology market. Ability to workeffectively under pressure and meet deadlines. Collaborative teamplayer with strong interpersonal skills. Knowledgeable about thelatest trends in the travel industry. Energetic, self-motivated,and results driven. International roaster of travel writers andphotographers.

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Digital Marketing Manager - Mumbai, India - ITP Media Group

Description

Requirements